Are you looking to target better leads with creative and innovative strategies to boost your B2B marketing and enhance ROI?
No doubt, the world of traditional content writing has evolved. And integrating it with unique strategies in the contemporary era is a step in the right direction. A white paper content marketing strategy can help your brand reach new heights.
What is a white paper?
A white paper is an influential, reliable presentation of comprehensive information on a particular topic that provides a solution. The information is depicted in a clear and concise voice. It solves complex business problems while strengthening the reliability of a brand.
The multi-channel world is all about amusing memes and cool Instagram posts. These are great sources for engaging and interacting with customers. However, how can you make your white papers a content marketing success?
How is white paper content marketing advantageous?
A distinctive approach to content is followed in the digital world. Top-notch brands and businesses are on their toes to share valuable content that offers effective solutions with relevant facts.
White papers can be a beneficial strategy for business-to-business content marketing campaigns. They can even incite and stimulate other businesses to collaborate with you as they provide a piece of in-depth information on a particular subject. White papers are different from blog posts in terms of the level of detail.
Through our digital marketing firm’s experience, we have researched the most significant insights related to white paper content marketing that has helped us to grow:
Don’t use it to promote your brand.
White papers need to be directed toward solutions in lieu of promotion of your brand. The key point is not to sell but to convey genuine information. This builds a dynamic and vibrant reputation of your brand.
Use a captivating title and heading.
Myriad content is out there on the internet, but what makes your content stand out among the sea of information is a catchy title. It is the most visible part of your content and the first thing to be noticed by the reader.
High-quality content is an essential component in white paper content marketing. The content should be valuable and informative, making it worthwhile for customers to read your paper. Our content marketing team tries to keep titles fewer than 70 characters. This way they are clear enough for the audience to know what the paper is about. It is all about clarity and transparency that can be achieved with catchy phrases like “How To,” “Tips For” and “DIY.”
Make sure your findings are well-researched.
Irrespective of what your content is about, either solving a problem or creating new and unprecedented points for expansion of business, the information needs to be accurate with the correct facts and statistical data. While representing data, we make use of the graphs and charts as we find readers are more enchanted with visual data and content.
Use an appropriate layout.
The white paper should be written in a clear and concise voice with an appropriate format that attracts readers and makes it easy for them to find particular information. Your introduction is the main area to attract the reader’s interest. The introduction must be brief and summarize the key points and information you are going to write about further. Even if the reader does not have time to read the entire paper, the introduction and conclusion are two essential elements that must be able to solve the problem.
If your white paper has long paragraphs of content, try to fragment the sections and make an index page so that it is easy to scan the relevant sections. This makes it easier to digest important information.
Have a clear distribution strategy.
The distribution strategy holds equal importance to that of quality content. In order to augment sales leads, you have to think of out-of-the-box ideas. It is better to choose a combination of various methods and see what works for your particular brand.
Social media is one of the affordable methods for distribution, but you should be careful when choosing a particular platform. LinkedIn is a great platform for a B2B company like ours.
You can target your audience on your website just by asking customers to provide a few important details, like name and email address. This can help you in building a strong database of sales leads. Email marketing is a very effective medium in the sharing of a white paper. The emergence of smartphones has made it possible to check email anywhere.
Our team determines what kind of emails get opened the most depending on the wording, graphics, timing and even color scheme. We educate our entire team on new ideas and take time to train them on updates, helping them to move in the right direction.
White paper marketing can remodel your business. It can make you more visible in online searches and expand your reach. The sky’s the limit, hence it is necessary to plan your marketing approach in a logical and structured way.