In the world of open communication, unlimited information and living our lives on social media platforms, “going private” is the latest trend. In the United States, 45% of respondents declared that they have all of their social media accounts set to private.
Over the past few years, people have been adding so much to their online profiles, causing them to be predictable, that it almost feels like their phone is listening in. The consequence creates a feeling with people that more control over their data and privacy is needed. But what are the potential consequences of social media shifting to a more private environment? In what ways will brands and influencers promptly and effectively adapt? As someone who runs an influencer agency, this topic and these questions have been a focus for us and many in our industry.
Social media users are calling for more privacy.
The big headlines are making waves. The rise of mental health issues from the overuse of social media and the bullying from oversharing on social platforms have created unrest from users on the biggest social media platforms.
Another privacy controversy was the Cambridge Analytica scandal, where people were micro-targeted based on harvested personal data provided by Facebook. This ultimately caused more polarization within countries such as the United States and the U.K. It’s created a growing undertone in the younger generations, who are now calling for more privacy and control of their data and interactions online.
Instagram hides likes but ensures good content is the real winner.
Instagram’s latest move is to hide likes (to the public) in seven countries. It is a move to ensure that the platform stays authentic and that users focus on content rather than chasing likes.
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In the world of open communication, unlimited information and living our lives on social media platforms, “going private” is the latest trend. In the United States, 45% of respondents declared that they have all of their social media accounts set to private.
Over the past few years, people have been adding so much to their online profiles, causing them to be predictable, that it almost feels like their phone is listening in. The consequence creates a feeling with people that more control over their data and privacy is needed. But what are the potential consequences of social media shifting to a more private environment? In what ways will brands and influencers promptly and effectively adapt? As someone who runs an influencer agency, this topic and these questions have been a focus for us and many in our industry.
Social media users are calling for more privacy.
The big headlines are making waves. The rise of mental health issues from the overuse of social media and the bullying from oversharing on social platforms have created unrest from users on the biggest social media platforms.
Another privacy controversy was the Cambridge Analytica scandal, where people were micro-targeted based on harvested personal data provided by Facebook. This ultimately caused more polarization within countries such as the United States and the U.K. It’s created a growing undertone in the younger generations, who are now calling for more privacy and control of their data and interactions online.
Instagram hides likes but ensures good content is the real winner.
Instagram’s latest move is to hide likes (to the public) in seven countries. It is a move to ensure that the platform stays authentic and that users focus on content rather than chasing likes.