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Posted by Chris Wallace

Marketing To The ‘Hidden’ Decision Makers

September 22, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Chris Wallace is the President of InnerView, a consulting firm that helps companies align their brand strategies with their frontline teams. getty I recently hosted a webinar with two interior designers at the National Kitchen and Bath Association’s “Luxury Summit.” The topic was high-end bathroom renovations and trends that are currently popular with consumers. As […]

Posted by Natalie Nathanson

Lukewarm Versus Red-Hot Demand Generation Requires Intimacy—Can You Handle It?

August 19, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. getty In professional services, business is personal. Services marketers are quite literally selling people—their knowledge, their team, their track record. It doesn’t get much more personal than that. Demand generation strategies that put relationship building […]

Posted by Beth Noymer Levine

What Media Trainers Can Learn From Social Media

May 20, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder & Principal of SmartMouth Communications, a consulting, coaching and training firm that creates better messages and messengers. getty As a communication coach, I find that client inquiries for certain services come in waves. Lately, following a bit of a dry spell, I’ve had a wave of requests for media readiness training. Unexpected, but always […]

Posted by Beth Noymer Levine

What We Can Learn About Public Speaking From The Late Great John Madden

March 15, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

Founder & Principal of SmartMouth Communications, a consulting, coaching and training firm that creates better messages and messengers. getty John Madden, the late great football player, coach, color commentator and video game inspiration passed away in late December at age 85. Universally acknowledged to be a stellar human being, he also had a unique appeal […]

Posted by TunedUp Media

Google Study: 90% Of Customers Will Share Their Email For An Incentive via @sejournal, @MattGSouthern

January 30, 2022Content Marketing, eCommerce, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Tools, Web Design 0

A study between Google and Boston Consulting Group shows 90% of customers will share their email address for a small incentive, such as a discount. The study aims to find common ground between consumers and marketers when it comes to data sharing. When it comes to data collection, marketers have to navigate regulatory changes involving […]

Posted by Natalie Nathanson

B2B Companies: How To Make Lead Generation Easier

November 16, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. getty Getting leads should be easy for B2B companies, right? Turn on the money faucet, let the leads pour in, and watch sales turn them into closed deals. The reality? A lead doesn’t always equal a […]

Posted by Beth Noymer Levine

It’s All About Them, Not You

October 15, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder & Principal of SmartMouth Communications, a consulting, coaching and training firm that creates better messages and messengers. getty I have a question for you, and I want you to be honest with yourself as you consider your answer: Have you ever prepared for, and then delivered, a presentation with the ultimate goal of showing how […]

Posted by Zohaib Hassan Patoli

Why Digital Marketing Is Important For Business Owners

August 2, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Zohaib Hassan is the Founder & Partner at Lead Origin. A modern consulting firm focused on digital transformation & intelligence. getty Whether you’ve been in business for decades or a day, one of the most difficult things to predict about your operations is how to most effectively reach and engage with your target audience. The most pristine […]

Posted by Nancy A Shenker

The Post-Covid Agency Model Grows Up

July 23, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder & CEO, theONswitch & nunu ventures. getty Eighteen years ago, I launched my own marketing consulting practice. A former big-brand client, I reflected on the traditional agency and built my company around all my pain points. I created a remote/hybrid model long before the pandemic forced us to rethink how agencies were structured and managed. Some […]

Posted by Chris Wallace

How Marketers Can Close The Employee Brand Confidence Gap

June 16, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Chris Wallace is the President of InnerView, a marketing consulting firm that specializes in internal brand alignment. getty In a recent article, I offered some thoughts on the connection between frontline employees and customers. I highlighted that companies need to think beyond just creating “happy” employees and focus on building a deeper sense of confidence in […]

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