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Posted by Nancy A Shenker

The Post-Covid Agency Model Grows Up

July 23, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder & CEO, theONswitch & nunu ventures. getty Eighteen years ago, I launched my own marketing consulting practice. A former big-brand client, I reflected on the traditional agency and built my company around all my pain points. I created a remote/hybrid model long before the pandemic forced us to rethink how agencies were structured and managed. Some […]

Posted by Chris Wallace

How Marketers Can Close The Employee Brand Confidence Gap

June 16, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Chris Wallace is the President of InnerView, a marketing consulting firm that specializes in internal brand alignment. getty In a recent article, I offered some thoughts on the connection between frontline employees and customers. I highlighted that companies need to think beyond just creating “happy” employees and focus on building a deeper sense of confidence in […]

Posted by Natalie Nathanson

6 Marketing Tips For Improving Your Channel Performance

May 5, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and mid-sized B2B tech firms. getty Selling products and services through channel partners — whether they are distributors, those you’ve formed alliances with, original equipment manufacturers, resellers or service partners — is an established model for B2B organizations to expand their […]

Posted by Gary Nealon

Providing Quality Customer Service During Uncertain Times

April 26, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Gary Nealon is the Founder of Nealon Solutions, offering strategic marketing consulting services to help you scale your eCommerce business. getty Providing excellent customer service can be a challenge at the best of times. When faced with uncertainty and chaos, as we’ve experienced during the last year, it can seem all but impossible. Amid the struggle, […]

Posted by Gordon Andrew

How To Make Marketing An Invaluable Function

January 8, 2021Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Gordon G. Andrew is Founder of Highlander Consulting Inc., a New Jersey-based firm that helps clients to create, grow and keep customers. Hinterhaus Productions 2016 In its landmark 2018 Pulse Survey of 220 Chief Marketing Officers, the executive recruiting firm Korn Ferry reported that, although financial results were the most important factor in their performance-based compensation, […]

Posted by Chris Wallace

Good Year Or Bad, Now Is The Time To Invest In Customer Experience

December 28, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Chris Wallace is the President of InnerView, a marketing consulting firm that specializes in internal brand alignment. getty There’s no question that 2020 has been a challenging year. But that doesn’t mean it’s been a “bad” year for all businesses. While many segments have suffered revenue declines through the pandemic, others (i.e., home fitness, outdoor recreation, […]

Posted by Beth Noymer Levine

How The Pandemic Is Giving Public Speakers A Boost: Four Silver Linings To Presenting Virtually

November 17, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder & Principal of SmartMouth Communications, a consulting, coaching and training firm that creates better messages and messengers. getty Force majeure — well, that’s an understatement. There is a greater force out there — and yes, due to unforeseen circumstances — that is actually opening doors for people to become better public speakers. Sounds kind of […]

Posted by Andy Gilman

How The Remote Work Era Has Helped Improve Leadership Training

November 2, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

President & CEO CommCore Consulting Group. getty It’s clearly an understatement to say that the pandemic has interrupted our lives in so many ways. As an executive coach who prepares clients for all manner of leadership communications — presentations, speeches, TEDTalks, roadshow and media interviews — I know there is no perfect substitute for one-on-one or […]

Posted by Gary Nealon

11 Lessons Learned From The Business Acquisition Process

October 19, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Gary Nealon is the Founder of Nealon Solutions, offering strategic marketing consulting services to help you scale your eCommerce business. getty In many ways, buying a business is like riding a roller coaster. There are highs and lows, and some unexpected stomach-turning twists along the way. Is it a process that I’m excited to repeat? Maybe […]

Posted by Beth Noymer Levine

Let’s Demystify Networking: Four Lessons From Your College Orientation

October 9, 2020Content Marketing, eCommerce Marketing, Local SEO, PPC Management, SEO, Social Media Marketing, Technology, Web Design 0

Founder & Principal of SmartMouth Communications, a consulting, coaching and training firm that creates better messages and messengers. Getty When I say the word networking, you might experience some form of paralysis, or you tell me you’re terrible at it. Really? You may not like it, it might feel a little awkward, but there’s no need […]

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