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Katie Jansen is CMO at AppLovin, a mobile app technology platform with powerful, integrated solutions that grow developers’ businesses. getty For many businesses, 2020 was a challenging year, with many having to make quick changes and pivots as the pandemic intensified. 2020 is now behind us, but there are lasting impacts, and teams are now focused […]
Katie Jansen is CMO at AppLovin, a mobile app technology platform with powerful, integrated solutions that grow developers’ businesses. getty The 2020 holidays will culminate a year of transitions and challenges. The pandemic means most of us have to work remotely, and it has also put an indefinite pause on in-person industry events where we give […]
Tech entrepreneur & co-founder at AUDIENCEX with over 20 years experience developing integrated digital campaigns for brands and agencies. getty Performance marketing has always been attractive to marketing leaders who are under intense pressure to justify their investment dollars and make marketing a profitability driver within their organizations. As the name suggests, this singular media-buying strategy focuses […]
Founder and CEO of Demonstrate, Joey Hodges has over 15 years of multi-faceted integrated marketing and strategic communications experience. Getty Public relations and marketing are about so much more today than product placements and creating brand awareness by forcing a product into the faces of consumers. The Covid-19 crisis, the Black Lives Matter movement, unprecedented political unrest […]
Karen B. Moore is founder and CEO of Moore, a nationally ranked integrated communications and public affairs firm. getty The impact of coronavirus, along with economic, social and political upheaval across the U.S., is ushering in a new era for corporate social responsibility (CSR). CSR has been evolving over the last decade, but current events are […]
Carey Kirkpatrick is CEO & Founder of CKP, a Texas-based agency serving clients through an integrated communications approach. Getty The consumer is critical to the success of every business. What they think about you can make or break your operations. So it’s no surprise that when most people think about integrated marketing and brand reputation, external communications is […]