GettyGetty For any company, your brand is your most important asset because it is your business personified. The way your organization looks, sounds and acts directly impacts how current and prospective customers perceive your business. ARTICLE CONTINUES AFTER ADVERTISEMENT Many factors contribute to a brand’s success, but perhaps one of the most valuable is content […]
GettyGetty At the beginning of 2018, my agency and I decided to become unstoppable. We wanted to grow — both in team size and in our number of clients and projects — and we were determined to make it happen. While we had a great year, it wasn’t always an easy ride. Becoming “unstoppable” meant never […]
GettyGetty Customer engagement is the main objective in today’s marketing campaigns. Business leaders pore over metrics like impressions, likes, video plays and open rates in order to improve engagement and – the theory goes – to build brand loyalty and meet sales goals. But simply measuring engagement is yesterday’s way of marketing. A funny video […]
We spend a lot of time at our agency analyzing shopper behaviors so brands can meet the demands of their target audiences. We are keeping a close eye on trends from this past holiday season. Black Friday is a litmus test for shopper confidence, but sneaking in behind this crazy day of consumerism was something […]
What do you think the No. 1 factor is in determining whether or not a customer returns to a restaurant? Most people might say the food. If the food’s great, they’ll be back. But that’s not usually the case. Service tends to be the leading factor. After all, poor customer service will drive customers away even if […]
Creating leads for your business through thought leadership content is one of the must-know marketing trends leading into next year. Phrases like “inbound marketing” and “content strategy” are being thrown around everywhere. How does this translate for a majority of small businesses? Many small businesses are focused on churning out content on their blogs, measuring […]
Not sure why you’re not ranking #1 for your focus keywords in Google? You might just be making one of the mistakes a lot of site owners make. Many sites, from the small local businesses to the big corporate ones, are making similar mistakes. Here, we’ll give you an overview of the SEO issues we encounter […]
WooCommerce is a free, open-source e-commerce plugin built for WordPress websites. The plugin allows you to easily sell almost any type of product all while giving your visitors an intuitive and seamless on-brand buying experience. You can create your customized buying experience by utilizing one of the dozens of WooCommerce themes. These themes have features that […]
In June of this year, Facebook announced that it would add new features to its platform to make video more interactive.
Welcome to another edition of Ask an SEO! Today’s question comes from João B. in Portugal. He asks: Should I disavow from my backlink profile (with GSC) a link that comes from a site with very low DA, but that is related to the theme of my company (no signal of spam) and that sends a […]
