GettyGetty Customer engagement is the main objective in today’s marketing campaigns. Business leaders pore over metrics like impressions, likes, video plays and open rates in order to improve engagement and – the theory goes – to build brand loyalty and meet sales goals. But simply measuring engagement is yesterday’s way of marketing. A funny video […]
We spend a lot of time at our agency analyzing shopper behaviors so brands can meet the demands of their target audiences. We are keeping a close eye on trends from this past holiday season. Black Friday is a litmus test for shopper confidence, but sneaking in behind this crazy day of consumerism was something […]
What do you think the No. 1 factor is in determining whether or not a customer returns to a restaurant? Most people might say the food. If the food’s great, they’ll be back. But that’s not usually the case. Service tends to be the leading factor. After all, poor customer service will drive customers away even if […]
Creating leads for your business through thought leadership content is one of the must-know marketing trends leading into next year. Phrases like “inbound marketing” and “content strategy” are being thrown around everywhere. How does this translate for a majority of small businesses? Many small businesses are focused on churning out content on their blogs, measuring […]
WooCommerce is a free, open-source e-commerce plugin built for WordPress websites. The plugin allows you to easily sell almost any type of product all while giving your visitors an intuitive and seamless on-brand buying experience. You can create your customized buying experience by utilizing one of the dozens of WooCommerce themes. These themes have features that […]
In June of this year, Facebook announced that it would add new features to its platform to make video more interactive.
EveryoneSocial is the leading employee advocacy and social selling platform that provides its customers with an average of 1,750 connections per employee, 200% increase in sales pipelines, 48% bigger deal sizes, 4x increase in brand awareness, and at one-tenth the cost of paid social media programs. Why Employee Advocacy? Every company has a powerful, untapped […]
You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value proposition (UVP) works – it entices conversion and guides purchase decisions. Do you know what happens […]
With every other Instagram star being a social media guru these days, it’s common for businesses to ask themselves whether they should look into outsourcing their social media efforts. The day-to-day tasks of running a business are generally enough for the average CEO, causing social media marketing to fall short on the priority calendar. Social […]
The Consumer Identity Crisis In Hindu mythology, Ravana, the great scholar, and demon king has ten heads, symbolizing his various powers and knowledge. The heads were indestructible with the ability to morph and regrow. In their battle, Rama, the warrior god, thus must go below Ravana’s heads and aim the arrow at his solitary heart […]
