I’ve been working out for a little over a year, which at my age, I consider a small miracle and something I’m quite proud of. We all know the statistics on people not keeping their New Year’s resolutions.
I was curious recently about the difference between people who stick with the gym versus those who don’t, so during one of my workouts, I asked my personal trainer his opinion. Whether we’re talking about working out, dieting or a marketing plan, these things all require that same magic sauce, right?
The first thing my trainer said is motivation. No surprise there. We all know them: those super-motivated people who stick with everything, no matter what. You know if you’re one of them.
For the rest of us, I found something else my trainer said very fascinating and enlightening: Open-minded people are more likely to stick with their workouts. That made me stop and think about all the places in my life where this is true.
It’s even true with our clients: The more open-minded our clients are, the more successful their public relations campaigns tend to be.
We’ve been in the PR game for a long time, but this isn’t something I thought about until now: The key to a successful marketing campaign is open-mindedness. When I really thought about all the PR campaigns we’ve launched over the past two decades, I found that it’s true. The more open-minded our client is, the more successful their campaign is.
So what does “open-minded” actually mean? I think it might be different for all of us. You probably recognize those moments in life where you’re open to new thoughts, ideas and strategies. You’re curious about new pathways that may lead you where you want to go. And if you look closely, there’s joy in the effortless flow of those new ideas. There’s magic.
The opposite holds true for a closed mind: Everything may seem like a struggle, leaving you frustrated, rigid and not knowing what to do.
I don’t know about you, but I’d definitely prefer the former.
So how do you cultivate an open mind? Here are some simple tricks that I’ve used to help open my mind and get into the flow.
Life and business are truly an adventure, so get curious about whatever is right in front of you. Try to bring childlike wonder to the situation. I know for you hard, business-minded people, this might sound a little too woo-woo, but give it a whirl. Adventure and wonder were fun as a kid — don’t you want more of that magic in your business?
For a lot of us, this is the hardest: letting go of control and all of our preconceived notions. I know letting go can feel very scary, but it’s so important if you want to get into the flow. In my experience, nothing shuts down the flow quicker than control. Jump in and invite your team to do the same. The water is fine, I promise.
Stop The Noise
Stop listening to that little voice in your head — the one that’s saying, “What little voice?” Sometimes that voice isn’t the most empowering friend. It’ll shout phrases like, “I already know that,” “That wouldn’t work,” or “That’s stupid.” I’ve found that the more I pay attention to that little voice, the less open-minded I am, and the more I’m destined to just keep doing the same thing over and over.
If you’re launching a new marketing project or if you’re feeling stuck, I invite you to open your mind to new ideas, create a space of openness and enjoy the process. An optimistic, open mindset enables growth and opens you up to new possibilities. You might even find yourself rethinking things you thought you knew and challenging what you thought was true in your marketing campaign, company or life.
If you employ these tricks, you may be able to start seeing things in a new way — a way that’s a lot more effective and a lot more fun. Who knows? You might even want to try this with your next New Year’s resolution.