As I struggled to come up with a topic for this article, I thought about my last one, where I compared social media to attending a cocktail party. There is so much talk about the importance of social media for businesses. It can be an incredible source of information, a valuable lead generation tool and […]

Did you know that the hashtag “#sustainablefashion” has grown five times in the last three years? The fashion industry is the second most polluting in the world, and sustainability has become a new movement in itself. Influencers, as well as fashion brands, prove they understand the importance of standing for such ethics. Following your values […]

No matter what field your business is in, marketing is a two-way street. The customer and company have a delicate relationship that extends beyond advertising to your audience. That relationship is the cornerstone of any successful business. Appropriately, introspection is one of the most valuable assets a company can have. When you’re in tune with […]

For many years, marketing, corporate communications and investor relations have been loosely connected by a dotted line in many organizations. Today, however, as organizations undergo digital transformation, rethink traditional approaches to communication and strive to underpin all business strategy with a sense of purpose, I believe it’s more essential than ever that these divisions be […]

There is no guarantee that a business’s social media posts will gain traction when they get posted. However, a company should at least be able to drive the engagement of some of its followers. A problem arises when engagement on all social channels is low or non-existent. If businesses continue to create and post content […]

Over the past several years, I’ve seen plenty of versions of so-called “rejection therapy” going around online. However it’s framed, the goal is almost always the same: to expose the participant to rejection so many times that it loses its sting. At that point, as the thinking goes, the person is “freed” from the fear […]

It seems like everyone is trying to identify how artificial intelligence (AI) can benefit their business. In my circles, executives are asking how AI will impact customer marketing, more specifically data-driven customer marketing. One study found that in 2017, 80% of enterprises had “some form of AI (machine learning, deep learning) in production” and 30% […]

With the speed at which modern technology is growing and evolving, it is no surprise that everything that relies on it must move at a similarly breakneck pace. Digital marketing is no exception. With constant updates, new techniques, and changes to algorithms, digital marketers are frequently scrambling just to keep up. Being aware of emerging […]

Not all business prospects are created equal. I’ve had my share of run-ins with less-than-ideal new business contacts and heard countless stories. When a client isn’t going to be a good fit, you usually know, if you’re honest with yourself. Maybe concerns pop up during the first phone call or you see red flags during […]

In many ways, digital marketing has proven itself indispensable to today’s marketers, and it’s moving the marketing industry in a direction filled with innovative technologies, social media connectivity and endless possibilities. This year, digital advertising spending is predicted to surpass traditional advertising for the first time, according to eMarketer. Traditional advertising and marketing don’t seem […]