A great brand story does so much more than sell products. With any business, new or old, one of the biggest challenges is making your brand stand out in a sea of sameness. You can do this by designing a superior product, crafting a distinctive brand identity (e.g., using colors, fonts, slogans, etc.) and attracting high-profile, […]

Over the years, I’ve developed my own disciplinary pillars, a set of steps that have helped me tremendously throughout my career. I wasn’t raised in a business-minded household and didn’t graduate from business school, so I had to cultivate my own set of tools to be able to make it in this world. The way […]

Business owners are often major ambassadors for their brand. Through their actions and words, they can help customers identify with a company’s services. And just like influencers, a business owner also needs to be a keen storyteller and a strategic ambassador for the company, in order to help change people’s minds when it comes to products or services. […]

At a time when data is king and demographics guide marketing decisions, it’s easy to overlook one of the fundamental concepts in sales: buyer personas. A model of your typical customer’s psychology can be invaluable to your company. Unfortunately, many companies don’t know how to build personas that accurately reflect their target markets. As a […]

After working with numerous consumer brands, I kept getting asked the same question: “Why isn’t my traffic converting to sales or leads?” They wondered: “Is it the website design? Maybe it’s the landing page copy? Is our pricing off? Is it the page load time, the number of reviews or bad traffic from ads?” The list goes […]

Pitching is the primary means by which marketers and advertisers capture new business. Pitches come in all shapes and sizes depending on the opportunity. We’ve all endured them, failed at them and won some great business because of them. In between those pitches, are you neglecting other ways to connect with your marketplace? In my […]

The traditional office environment isn’t for everyone. It wasn’t for me, and it took me a long time to realize that I’m most productive, creative and engaged when I have the ability to explore and discover my flow of productivity. Coming of professional age in the 2000s, I experienced changes in workspace design trends — from […]

Both paid and organic content come with distinct benefits and drawbacks. While paid content can help a company get a foothold in a market, organic material is ideal for boosting conversions and building brand reputation. The most effective marketing strategy comes from combining organic and paid methods into a single cohesive unit. But how does […]

There’s no other way to say it: If you’re doing influencer marketing in 2019, there’s a decent chance it sucks. And it’s time for an honest conversation. So, let me restate: There is a lot of bad influencer marketing out there. The industry is full of celebrity-level social media personalities who charge a fortune for insincere […]

If you’re a successful e-commerce company, you have to be thinking about the holidays right now. After all, the majority of e-commerce sales happen on Black Friday and Cyber Monday. And last year, Adobe Analytics reported that Black Friday pulled in a record $6.22 billion in online sales, in addition to Cyber Monday’s $7.9 billion, […]