Facebook Live can be a great way to connect with your audience. I should know: I’ve personally conducted and trained clients on numerous Facebook Live videos since its launch. People want an inside look at what you’ve got to offer as a business and brand. More and more, consumers want to relate to the brands they […]

In 2019, email marketing still gets less-than-appreciated street cred from many marketing practitioners despite being recognized as a top-performing marketing channel. If you tell your board you want to double down on email, you likely won’t be taken seriously as a CMO (at least initially, before the results come in). If you introduce yourself at […]

Over the past year, the chatter about chatbots has escalated their status in the digital marketing world from a luxury feature to the industry norm. The standard 9-to-5 no longer satisfies our digitally-centered society, where constant and instantaneous connectivity between customers and businesses has come to be expected. This 24/7/365 business model isn’t anywhere near […]

The use of analytics is no longer limited to big companies with deep pockets. It’s now widespread, with 59% of enterprises using analytics in some capacity. And companies are capitalizing on this technology in several ways. For example, at our agency, we typically scrub big data for advertising insights for our clients. And many of the […]

For attorneys and law firms, SEO is a crucial strategy that can attract new clients online. Your potential clients are likely using search engines to find law firms, so neglecting SEO means you could be losing business. Don’t make this mistake. Here are my tips for attorneys and law firms that want to attract more […]

Ever since the formation of websites such as YouTube and Vimeo, video became one of the preferred methods of content creation and sharing. Most people on social media tend to interact with a video far more than they would with a simple text-based post. Video marketing doesn’t take a lot of overhead to do anymore, […]

If you’re a hotel marketer reading up on the latest trends in digital marketing, you won’t get very far before seeing a story (or five) about the growing importance of mobile-first optimization. And it’s true: At a time when nearly 50% of website traffic stems from mobile, it’s absolutely critical for brands to optimize their websites, […]

Consumers don’t go online to look at ads. In fact, according to one study, 64% of consumers consider ads to be annoying and use adblockers to spare themselves from the seeming deluge of pop-ups. Should marketers be worried that influencer advertising will ultimately share the same fate? As brands try to exert more control over […]

If you are trying to get your law firm onto the front page of searches, you are not only competing with other local lawyers in your field but also large lawyer referral platforms and lawyers across the country with similarly competitive content. SEO is one of the most critical marketing tactics you can utilize to […]

These days, it seems as if every brand is developing its own subscription service. From newcomers like HelloFresh to the original trailblazers like Netflix, more and more companies are jumping on the bandwagon. And it’s no surprise, as more than one-third of Americans believe they’ll increase their number of subscription services in the next two years. […]