Here’s a reality most digital marketing companies and SEO gurus don’t even know themselves:  Marketing is not as complicated as it seems. Yet many marketers are just chasing keywords and trying to game the Google search. In reality, even if you are on the first page and the first position of Google search results, if […]

Marketing funnels are not always successful. If a business is struggling with inconsistent marketing efforts or sub-par results despite the time and work invested, it may consider an overhaul of its entire funnel. However, a complete revamp may be easier said than done if the business does not know exactly what the issue was to […]

Running a local franchise is hard work. Franchisees are responsible for the vast majority of tasks that keep a business humming — hiring, customer service, accounting, day-to-day management and more. One task that can hamstring franchisees is executing a local digital marketing strategy. Franchisees understand the importance of a local digital marketing strategy but often […]

When it comes to branding, consistency is key. If you aren’t keeping your brand consistent, consumers can easily get confused. And confusion often leads to disinterest. In order to avoid an identity crisis, there are certain actions that should be taken. A strong, consistent brand is the result of top-tier marketing meeting psychology head-on. Keeping […]

Picture this: You’re at the airport, walking down the jetway as you board your plane. As you walk onto the plane, the pilot greets you: “Hey, welcome on board! I’m really glad you’re here. I don’t actually have a flight plan and I’m not really sure where we’re going. But sit down, make yourself comfortable, and […]

In highly competitive industries like cybersecurity and cloud computing, PR and marketing are essential to ensure that companies and their offerings stand out from the crowd. But how can marketers make sure their key differentiators are showcased in ways that bring their unique value home to prospects? Below are five strategies that can help. 1. […]

With the increasing innovation of online advertising, it can be tempting to forego the focused creation of content in favor of spending more time and money on running ads. While it’s true that building a business without ads is challenging, striking a balance between content marketing and ad-based marketing is, in my experience, key to […]

The advent of artificial intelligence (AI) — once discussed in concept but with few practical applications — is now a reality in practically every aspect of today’s world. Name an industry, and you can be sure that AI applications play a part in its operations. The use of AI is one of the fastest-growing trends […]

In our work with nonprofit research institutions, we’ve found that many of them are often hesitant about marketing. Many of them believe their missions — and their accomplishments — should sell themselves. In the past, this just-the-facts communications approach may have been sufficient for research nonprofits, since they could depend on generous government funding. However, […]

There are few things as useful to a business as a well-plotted customer journey map. Ideally, the plan outlines where the customer comes into contact with the company, as well as any problems that may exist when this happens. This can prevent common customer-facing difficulties and help the business deal with feedback in a more […]