Following my last industry deep-dive, I wanted to take a look at conversion-driven campaigns. Conversion campaigns can bring about a great return on investment (ROI) and take your influencer marketing strategy to the next level. Many brands and marketers still find it hard to measure the effect of influencer marketing throughout the full customer journey. […]

Though a PR campaign is often what’s needed to raise their profile and revenue, startup companies and other smaller ventures often do not have the financial resources to hire a PR firm. So, it’s DIY time. Though results may not be the same or as rapid as would be generated by a hired PR firm […]

There are bound to be periods of time, especially in the summer, when a lot of your employees are on vacation or otherwise out of the office. While this is expected, it is still something that needs to be planned ahead for to ensure that everything that needs to get done still gets done. If […]

Technical SEO is one of the hardest disciplines of SEO to master. No matter what platforms are used in their development, every website is different in one way or another. What technical SEO best practices provide us is a roadmap to make a unique website more search- and user-friendly. When discussing this topic, I can’t […]

You’ve been promoted to a leadership position — congratulations! Or maybe not. Maybe you aimed for this position of authority and now that you have it, you’re trying to figure out how to execute. Or perhaps you’re like me, thrust into a leadership position by surprise, and feel unprepared for the challenge. Either way, your […]

For most companies that sell technology solutions, data, and related services to the financial industry, the selling process is dramatically more complex and requires longer sales cycles than most business segments. A “complex sale” is usually one that: • Impacts multiple departments, divisions or business units • Involves a committee or input from multiple people • Involves buyers […]

We all know that the best product doesn’t necessarily sell the best. In our modern, cacophonous world, products that can cut through the noise often win. Over the last several years, that truism has led some brands to turn to influencers to co-create products for them. While this was a popular tactic in 2017 and […]

There is an abundance of marketing, public relations and agency-geared tech tools out there, so when you’re trying to choose the right tool for you and your company, it can be easy to get overwhelmed. How can you know which ones have a proven track record of working well and which are all talk? Pretty […]

The functional beverage market is booming – to a projected $208 billion by 2024 . If the term “functional beverage” sounds new, that’s because it is. The recent legalization of cannabis across much of the U.S., the proliferation of CBD hemp products, the rise of (mostly) sober millennials in search of delicious mocktails , and […]

Cyberthreats are one of the top concerns facing CEOs in 2019. But not enough CEOs are acting on those concerns. They’re relying on their IT departments to handle security, as they should, but CEOs need to take a more personal interest in security, too. Some Telling Statistics Let me give you some context: One of […]