Prior to founding coded{pr}, I had a horrible experience with previous business partners. H-O-R-R-I-B-L-E. After thousands of dollars in legal fees, I was able to break free and swore off ever partnering with anyone on business ventures again. Fast forward to my agency growing at a speed I could not manage entirely or keep up […]

If there’s a topic that attracts nearly as much buzz as influencer marketing, it’s user-generated content (UGC). Wikipedia defines UGC as “any form of content, such as images, videos, text and audio, that have been posted by users on online platforms.” But when we’re viewing this topic through a marketing lens, we can think of […]

Sometimes businesses new to working with an agency think marketing success is simply a matter of “handing over the keys” to the agency professionals. But for an agency/business strategy to be successful, the partners have to work together. If they don’t, miscommunication, frustration and disappointment—on both sides—is the inevitable result. Establishing a genuine connection in […]

Building a solid marketing plan takes time and hard work, but it’s necessary: Without a good idea of where you want to go—and how you want to get there—a company can waste a lot of time and resources trying a dozen different directions before hitting on the right path forward. But even with a plan, […]

An acquaintance shared a thought with me years ago. At the moment, it sounded a little fortune cookie-ish, but over the years, I have come to realize the profound nature of this simple statement: In life, we find ourselves constantly looking around for something better — better job, nicer house, bigger clients, faster car. It […]

With a futuristic weapon cradled at the ready and a jetpack behind his shoulders, the man darts through warehouses and tunnels. He crouches patiently at corners and perches high atop sea cliffs to ambush his opponents the moment they appear. Am I describing a day in the life of a Navy SEAL? Or maybe a […]

Man’s Search For Meaning, by Viktor Frankl, is a book that’s always struck me like a punch to the gut because the story is so dark yet so real and so recent in terms of the timeline of human history. In reading it again more recently, it lit up like a signal fire of meaning and […]

Instagram surpassed 1 billion users last year, and the milestone marked big changes for the platform. Chief among them was the introduction of Instagram TV (IGTV) , a long-form video content service available both as a standalone app and a section of the traditional Instagram app. But what opportunities does IGTV offer brands? The platform […]

Scheduled time off is essential for the well-being of both employees and businesses. It can eliminate burnout, increase overall team morale and happiness, and—essential for agencies—reignite creativity. Still, many businesses may dread the onset of summer months because of the challenges of operating for several weeks without full staff. To make up for the shortage, […]

Whether your agency is just getting off the ground or you’re looking for some new ways to promote your existing brand, agency partnerships can be one of the best ways to spread the word. However, in my experience, the success of your brand comes down to creating the right partnerships. When it comes to building a […]