Our agency just became B-Corp certified, and we couldn’t be more excited! If you’re unsure what a B Corp is, as per the B Corporation website: “Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency and legal accountability to balance profit and purpose. B Corps are […]

There are plenty of ways to get your data out there. If you run a business to business (B2B) organization, it can be tricky to get the right attention through your data. There are multiple ways that have proven effective in ensuring that your brand reaches the people and businesses that need it. In this […]

Most agencies maintain that the most essential characteristic of a new hire is creativity. While that is undoubtedly a must-have trait, it’s not the only essential. Working in a creative field requires several qualities, from good listening skills and empathy to resilience and flexibility. The agency industry is competitive, so recruiting versatile talent is a […]

When starting an e-commerce business, you typically don’t have a lot of extra cash lying around. Budgets are tight, and tensions are high. Often, companies are so worried about unnecessary spending that they end up making less-than-smart business decisions . But to have a successful company, your product needs to sell. In order for your […]

Instability is the new normal in business. As Change Marketing consultants working across a range of categories, we see it in the attitudes of C-suite leaders, in the cautiousness of procurement teams, and in the move away from retainers to project sprints. And any company relying on legacy strategy or process is getting left behind […]

How many times do you come across business-to-business (B2B) content in any given day? If you were to judge the creativity behind this type of content writing and its business-to-consumer (B2C) counterpart, it would be fair to say marketers seem to have a tougher time nailing down the first.  B2B content is often viewed as […]

As the founder and CEO of a direct mail company, I run into questions like these a lot: “Hey, Joy, isn’t direct mail a dinosaur? Doesn’t digital work better?” I got into the direct mail marketing business 21 years ago, when digital was still in its infancy and traditional marketing methods reigned supreme. And wow, […]

When it comes to new technologies, disillusionment and skepticism are the angsty teenage brothers of hype and innovation. In recent years, all the excitement around chatbots and AI assistants, in particular, have brought with them a fair share of misinformation as well — from their capabilities to their development to the bottom line. Unfortunately, that’s […]

From social media management to podcast production, the agency industry is changing as quickly as any. Companies need to be able to adapt to these changes as quickly as possible to remain competitive in the marketplace. Agency leaders are tasked with making sure that not only they, but their teams, are up-to-date with what’s new […]

In today’s world, more people than ever have a voice. Technological innovation, namely in the realm of social media, has democratized discourse in ways that few thought possible only two decades ago. In the comfort of our own living room, or on our phone while at a restaurant, we have the power of self-expression more […]