In today’s increasingly digital age, what we wear is more important to effective leadership than ever. Thirty years ago, the average person probably wouldn’t have recognized Michael Dell, 1989’s Inc. Entrepreneur of the Year, walking down the street. Today, however, with the rise of social media and an image-driven culture, it would be hard to […]

There’s no question that public relations can deliver a lot of value, especially when it comes to getting your message out, establishing credibility in the market, and building your brand in a way that advertising just can’t buy. But there’s more to it than simply hiring an agency and waiting for the great press to […]

Bootstrapping is often essential for a new digital marketing agency. Banks may not lend to you without a lengthy track record of success, and venture capitalists aren’t lining up to hand over million-dollar capital rounds to dime-a-dozen agency startups. Even worse, the competition out there is fierce. According to Statista, there were nearly 14,000 advertising […]

The other half and often overlooked keyword in “public relations” is the word “relations,” as in relationships, and how our field helps businesses and individuals with relating to others. It’s probably safe to say that most of us think of PR in terms of media relations, investor relations, influencer relations, and internal communications (when working […]

Optimizing your booking platform for speed, user experience and simplicity is one of the quickest ways to gain an increase in conversion rate. If you’re still looking for new ways to get ahead, however, one thing that continues to fly under the radar is the hidden value of granular booking analytics. After all, a booking […]

Gone are the days of relying solely on postcards and classifieds to market an HVAC business. Today, the first place many sweating homeowners are going to look for their cooling needs isn’t a magnet stuck to the front of the refrigerator; it’s Google. As reported by Social Media Today, “86% of consumers rely on the […]

The term “automation” brings to mind an image of robots in factories building cars or packing boxes while previously employed human workers sit sadly outside the factory wondering what just happened. But automation is affecting far more than just factory workers. Industries are being changed at an incredible rate, with digital advertising agencies arguably being […]

Creating and showcasing a positive and welcoming company culture is imperative these days. Not only does this tactic attract new employees, but with how focused Millennials and Gen-Z consumers are on brand identity, it’s also beneficial in attracting these customers as well. If you create an inviting culture and find an effective way to showcase […]

There are billions of internet searches every single day, and about 75% of monthly desktop/laptop searches come from Google. Yet 56% of local businesses are missing out on one of the biggest super moves to get seen on Google: claiming  their Google My Business listing. If this is you, you need to stop everything and get this […]

When I was younger, I dreaded taking standardized tests in school. It was never a strength of mine, and I would have much rather had my skills measured in other ways. However, there was always one section I did look forward to: pattern recognition.  Sequencing and predicting what number, symbol or shape was to come […]