Build A Community Around Your Brand: The Benefit Of Face-To-Face Interaction In A Digital World
Despite all the hype surrounding the alleged battle between physical and digital, the dichotomy is about as legitimate as Fyre Fest. The reality is that brick-and-mortar activations are still incredibly important (and prevalent) and that brick-and-mortar online sales are still dominating. That’s why it’s so important for online companies to offer offline opportunities for their […]