In the United States, there is no single national law regulating the ways in which businesses — or any organization — can collect, store and use consumers’ highly sensitive personal data in the digital space. Fortunately, that won’t be the case for long. Federal data privacy regulation is coming, and its arrival is exactly what […]

Creating an effective marketing campaign is every agency’s goal. Sometimes, though, whether because of the topic or another reason, a marketing campaign may be more challenging than usual. Perhaps the product itself is tricky to sell, or the target audience is difficult to pinpoint. While such challenges may make a campaign more difficult, they can […]

Long gone are the days when politics are taboo at the office, on first dates and at the dinner table. Today, more and more Americans are defining themselves, and everything else, along partisan lines. That means all of our choices — from the food we eat to the sneakers we wear to the sports we […]

For a long time, public relations was synonymous with media relations, with some analyst relations, awards and speaking engagements on the side if you were really comprehensive. But media relations — the coveted front page of The New York Times, the Good Morning America segment, or that exclusive profile in TechCrunch — was the reason […]

There’s no shortage of cautionary tales when it comes to influencer marketing; speculation and  myths run rampant throughout the industry. In the years since I founded Sway Group, I’ve seen misconceptions come and go in the influencer and content marketing space. And I’ve learned that the trick to avoiding strategy speedbumps is to stay informed. […]

What do you do when you get nervous? Most people get quiet. When you’re not comfortable, you second-guess everything you say. If you’ve ever been to a party where you don’t know anyone, landed an interview you desperately wanted or have been on a blind date, you know what this feels like. Your personality all […]

Hiring the perfect person to complement your team is difficult. There are so many resumes out there representing such a wide array of personality types, experience levels and skill sets. And when sorting through all the options to find the top-level talent you’re looking for, you need to narrow down to the people who have the right outlooks […]

When you hear marketing agencies say “content is king,” we don’t mean creative is king. Content’s supremacy has less to do with the creative genius behind it and more to do with the strategy that makes creation worthwhile. Content Marketing Institute’s B2B Content Marketing 2018 discovered that 89% of high-performing business to business (B2B) companies are highly […]

You’ve probably been tricked into thinking that the best restaurant marketing plans are complicated and require a team of expensive “experts” to get right. But what if I told you that the best restaurant marketing plans are actually easy to understand and simple to create? What if I said that there are just three parts to building […]