GettyGetty According to a recent survey, 39% of marketers said proving the ROI of their marketing activities is their top business challenge today. ARTICLE CONTINUES AFTER ADVERTISEMENT Although the advertising industry now offers new tools to better understand the success of your marketing efforts, there’s still a massive gap in knowledge when it comes to […]

GettyGetty The global market is proliferated with thousands of brand owners, each trying to differentiate themselves from competitors, strengthen engagement with their target, increase revenue and build a fandom. In trying to achieve all of this, often times brand owners can become so inward focused that they neglect outward-focused opportunities. Brand owners today must build […]

GettyGetty Love ’em or hate ’em, millennials are the largest generation ever — and they’re all grown up. As we know by now, the majority of the millennial generation has different values and spending habits that inform their behaviors as consumers, and these differences extend to their vacations and travel, too. For hotels like yours, […]

GettyGetty Since my agency mostly serves midmarket technology companies, one of the most frequent refrains I hear on discovery calls with prospects is as follows: “We have a great product, but Company XXL sucks up all the media attention in our space. We just want to get our share of coverage, but it’s always Company […]

GettyGetty Much of recent talk has been centered around the digital age. But this year, we’re being catapulted into the data age. We’re already seeing the latest in artificial intelligence (AI), autonomous vehicles, smart cities, digital health, augmented reality (AR), virtual reality (VR) and more. There is no aspect of life or business that these […]

GettyGetty Lawyers in private practice face an extremely competitive environment in Google search. These challenges are compounded by the fact that there is an overwhelming amount of information about SEO on the internet, and very little of it is tailored specifically to law firms. Search can be complicated, and like any modern technology, it’s always […]

GettyGetty You own a marketing agency. That means you place those pesky ads that follow me around the internet, right? The stereotypical misperceptions about marketing and its roles and responsibilities can be amusing. We get everything from day drinking whiskey and brainstorming clever slogans (à la Don Draper) to dropping business cards on people’s doorsteps. […]

GettyGetty According to research, ad fraud caused an estimated $19 billion in losses to advertisers last year. It’s expected to reach $44 billion annually by 2020. That’s a lot of money. But what is worse — and often overlooked behind these numbers — is that thousands of reputable publishers have unintentionally deceived their readers, and hundreds of millions […]

PexelsPexels It’s an influencer’s world. Brands know it, Kylie Jenner knows it and so do the growing number of micro-influencers, or nano influencers, who are shining their light on emerging as well as established brands. From a small-batch, organic face cream to the latest fried chicken sandwich, the “nanos” are just everyday people who have […]

GettyGetty Very rarely does a successful brand occur accidentally. A strong brand is usually one that has undergone research, planning and strategic implementation. A strong brand relays a clear, concise message about a company, its products or services and its values. It resonates with both current and potential customers, and its identity dominates its position […]