The first quarter provides an excellent chance to assess progress and potential for change. Whether you end up doing small tweaks to teams or products or performing massive overhauls or reshuffling, it is crucial to have a solid idea of where improvement is needed in order to rectify weak points. As such, plans implemented in the early parts […]

GettyGetty Are you looking to target better leads with creative and innovative strategies to boost your B2B marketing and enhance ROI? No doubt, the world of traditional content writing has evolved. And integrating it with unique strategies in the contemporary era is a step in the right direction. A white paper content marketing strategy can […]

GettyGetty Would you build a house without first consulting an architect? Of course not. How would your builder know what to build? A ranch? A Cape Cod? A mansion? So why would you pay for public relations or marketing without first developing a plan? PR and marketing are expensive. In 2018, U.S. spending on advertising […]

GettyGetty Is your B2B business interested in growing your brand via organic search? Ranking toward the top of the search engine results pages can be a tough nut to crack if you don’t know what you’re doing. Big companies have thrown mind-boggling sums of money into SEO without much traction. Fortunately, there are proven strategies […]

GettyGetty We live in a crazy busy world, overwhelmed every day with pieces of information coming from many sources. We are all online almost 24/7, checking our social media profiles or posting selfies. Computers, mobile phones, tablets — it doesn’t matter the device, we want to be able to have access to whatever we want […]

GettyGetty In this day and age, most lawyers understand that they need marketing to ensure the long-term stability of their firm. Where lawyers go wrong is when they don’t exercise the same due diligence with their marketing as they do with their clients. Case in point: when attorneys pursue search engine optimization (SEO) when they […]

GettyGetty You can’t put a price tag on customer loyalty. In today’s fickle marketplace, where consumers are quick to shift their spending from one brand to another, building a devoted client base has far-reaching benefits for your company. In theory, business leaders recognize the value of their current customers. But most fail to put this […]

GettyGetty We all have the experience on occasion where we feel vaguely unwell — somewhere in that gray area between TGIF-contented and take-the-day-off sick. When that happens, there’s only one proper thing to do: Go to WebMD, search through the list of symptoms, learn that we’re probably going to die in two weeks and fall […]

GettyGetty Is 2019 destined to be the year in which the menace of ad fraud finally makes the front pages of mainstream media around the world? With the vast sums of stolen money involved — Juniper Research reported $19 billion in 2018, while others believe this is a conservative estimate — it’s perhaps surprising that it isn’t […]

GettyGetty In a busy organization with many competing priorities, it can often be difficult to stay focused on even the most important aspects of keeping a business performing exceptionally. Customer experience (CX) platforms often involve many different teams across an organization, and thus it’s critical to ensure a big-picture view is kept. Too often, teams […]