Getty Getty The fast food industry in the United States is forecasted to exceed $223 billion by 2020. Quick-serve restaurants (QSRs) face increasing competition and pressure to get and keep loyal customers, and it is no longer enough for brands to simply keep doing what they do well to make customers happy. Customers are quick […]

Agencies have always been centered around finding inspiration and sharing it with others. As such, agency work is a field in which it’s vitally important to maintain enthusiasm and keep the creative juices flowing. Yet, with the daily grind, keeping that creative spark alive can often get pushed to the back burner. Agencies need to […]

One of the most powerful questions I’ve ever been asked is, “If your life were a movie, would anyone pay to see it?” My executive leadership coach then went on to ask a powerful follow-up question, “Are you the director of your own life, or the manager of your circumstances?” This question haunted me for […]

Getty Getty While your organization’s leadership may all be in agreement that investing in customer experience is important, they may not always understand the far-reaching implications of an optimization effort. After all, unlike other more siloed efforts such as marketing campaigns or IT infrastructure enhancements, customer experience touches nearly everyone in your organization. ARTICLE CONTINUES […]

For a variety of reasons, sometimes a client and an agency just aren’t a good match. Perhaps the focus of one of the companies has changed, or the working relationship has tilted too far toward one side. Regardless of the reason, sometimes it’s necessary to “break up” with a client who is not a good […]

Getty Getty It’s hard to believe, but this year, The Long Tail by Chris Anderson will celebrate its 13th birthday. The Long Tail was the first major work to look at how Amazon was on its way to becoming the world’s largest store, or stores, depending on how you looked at things. And since 2006, the […]

Getty Getty The way we work has changed dramatically in recent years, as consumers find themselves favoring a more flexible and collaborative work style. Co-working has gone from being a novelty to the new normal, with more than 4,000 coworking spaces across the country used by close to 1.2 million Americans in 2017. This evolution […]

These days a social media strategy is a vital concern for most businesses, particularly agencies. Despite popular belief, implementing a successful social media strategy can be a lot harder than it seems, as it involves a lot of steps that have to be repeated on a daily basis. Many agencies choose to utilize specific tools […]

GettyGetty “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” Ferris Bueller knew it better than the rest of us — time is a precious commodity. More than 30 years later, and it seems like time is more precious and scarcer than ever before.  In fact, I […]

Getty Getty People who suffer from obesity, and particularly women, have for a long time received a resounding message from popular culture: You eat too much. You don’t exercise enough. You lack self-control. In short: If you’re overweight, you have no one to blame but yourself. The gendered messaging is so pronounced that multiple studies […]