Serving With Purpose: Brands Responding To Social Movements Should Start With Their Why
Camille Nicita is President & CEO of Gongos, Inc., a consultative agency focused on driving customer centricity for Fortune 500 companies. getty The past year has been one of evolution and revolution. A powerful combination of social movements, the Covid-19 pandemic and an unprecedented election has further propelled a crusade of “woke capitalism,” wherein consumers expect […]