Dmitrii Kustov is the Internet Marketing Director and Founder of Regex SEO located in Houston.
Search engine optimization is a strategy that can certainly bring results. With your site crawling up the rankings, more visitors will arrive to be converted into customers. That’s your goal and you know SEO can get you there.
Yet there is no guarantee of this, especially not if you’re hoping to just go in there, tweak a few things and immediately see results rolling in. Sure, some short-term SEO efforts might give you a boost, but it’s not enough for long-term success. Done right, SEO takes time.
Why You Need To Put the Time In
While it may disappoint to learn that everything you want from SEO can’t be achieved in an afternoon, this is simply a fact. To get true benefits out of your SEO efforts, you have to really work at achieving steady progress. As you can see below, search engine optimization is an ongoing process.
It Can Take Time To Get There
Unless you pay with a PPC campaign, making it to the top spot of the search engine results page (SERP) does not happen overnight. If you don’t currently have an SEO strategy, you should expect it to take months for the website go from zero to hero. It can take years, in fact, for even the most expertly optimized website to achieve the No. 1 spot.
Yes, starting from scratch, it’s going to take time for SEO to get you where you want to be. However, it is so worth it to have put in this time for the exceptional ROI that comes as a result. If you put in the time it takes, you will get there, and then nobody will be able to take your place away from you.
Only Continual Effort Can Bring Continual Results
Unfortunately, it’s not exactly true that once SEO is working for you, you’re set. Improvements can always be made to see a better return on SEO, and not making these improvements may mean just letting competitors pass you up. Unless you’re always continuing to fight for that top spot, you’re going to lose it.
With continuous effort, you can secure your SEO success for the long term. One of the most important processes to keep up even during your SEO success is content marketing. By consistently adding new content, you can maintain the relevance of your site, and your SEO doesn’t have to grow outdated.
As SEO Changes, Adaptations Are Needed
In the world of SEO, becoming outdated is something that can happen in the blink of an eye. Google changes the way search works all the time, and it’s on us to figure out how to adapt our SEO strategies to the changes. What has been working since the start can suddenly be the last thing you’d consider smart SEO, which means your plan and process have to change completely. This is just the way it is for search engine optimization. You must always be prepared to change things up when needed. A long-term SEO strategy means always looking to make those sudden changes.
How To Plan Your Long-Term SEO Strategy
It really all comes down to planning ahead. You have to start somewhere, so why not with that plan itself? Use this list to make sure your long-term strategy includes all SEO essentials.
1. Conduct technical SEO.
Put the time into getting the technical aspects of your website ready so you can have your best foot forward as you get started.
2. Design with the user in mind.
You may want your website to look incredible, but before you start looking into the latest design trends, consider how a design will need to hold up for the customers you expect to bring in.
3. Plan your keyword strategy.
All good SEO starts with solid keyword research that can help your website rank for the right search terms and bring in the right people.
4. Create high-quality content.
You need content that search engines will recognize as high quality, that your site visitors will truly appreciate and that other sites will trust enough to link to.
5. Use internal links to create easy navigation.
Search engines appreciate it when the content on your site is connected through internal linking, and visitors will appreciate being able to easily get around.
6. Work on external link building.
While your hope should be content good enough to get linked to without help, strategies like guest posting can specifically aid in getting links to your site.
7. Always look for ways to improve.
This step is the most essential because SEO really is all about those long-term efforts of seeking improvement.
Seeking Better SEO
Every one of the steps is more than a one-time task you can check off and move on. To continue making progress and improving, SEO must be an ongoing process. There are always improvements you can make toward better SEO for the long term.
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Author: Dmitrii Kustov, Forbes Councils Member