Host of the Make Meaning Podcast, Owner at Your People LLC PR/Marketing company, Founder of the Make Meaning Movement, Author of 8 Books. Getty In my experience, there are two reasons potential clients give for why they cannot move forward with an agency contract: 1. They can’t afford it. 2. They don’t have the time to make […]

Owner of Criterion.B, overseeing client strategy and company culture. Getty SEO is like a finicky, temperamental second child of your marketing strategy — the one that can accomplish a lot for your business but is extremely difficult to grow.  The task of improving your website’s SEO can be daunting, especially when you’ve already put significant effort […]

CEO at RightMetric, a subscription-based competitive marketing intelligence firm. Getty As marketers, we have more information about our consumers than ever before. This has occurred because of the rise in popularity of the internet and the digital world. Many businesses have evolved and started using data to help make informed decisions. From customer relationship management systems […]

Freelance Social Media Expert, Toronto Influencer & Agency Founder. Founder of Hit Pause Project. Social Media Professor. Getty The current climate of this pandemic has been hitting certain businesses harder than others. While many businesses have been able to pivot online, others have had to close their doors after decades. Some businesses have made realistic and effective […]

Kyle Klement is the owner of The Vet Marketing Firm. We help vet practices become leaders in their market. Getty The COVID-19 pandemic has thrown confusion into even the most routine business transactions. The market is a roller coaster, people are out of work and business owners need to be smart with their advertising dollars. Measuring […]